Baby Friendly

++  Baby Friendly?  In what way?

  "Baby Friendly" is the name of a strategy launched in 1991 by UNICEF and WHO (World Health Organization) to promote breastfeeding.
  Every time more research is published about breastfeeding, it looks even better than before, and in many ways - better for baby (better health, more bonding with mom, even more intelligence), better for mom (better health for herself, less time off work with a sick baby) better for the environment (no formula to ship, bottles to wash, formula cans to trash).
  Unfortunately, many new moms are afraid to try breastfeeding because they think it's not scientific, or because of stories they hear:  it hurts, it takes time, they might not have enough milk for the baby, etc.  Yet, women who are given proper guidance when they begin to breastfeed a new-born seldom face these problems; and the overwhelming majority of them say they would not choose artificial (bottle) feeding for any future children they may have.
  WHO launched the Baby Friendly Initiative to guide hospitals administrators and health-care personnel in helping mothers learn about breastfeeding:  why and how to do it.
  There are now baby-friendly-certified hospitals in 152 countries.  The link below takes you to the Baby Friendly home page at WHO.  You can also use a search engine to find a baby-friendly hospital near you. 


http://www.who.int/nutrition/topics/bfhi/en/index.html