Sugary Cereals and Kids
While U.S. food companies are making healthier breakfast cereals for
children, they're also aiming more ads for their unhealthiest products
at kids, according to a report issued by the Yale University's Rudd
Center for Food Policy & Obesity.
The "Cereal Facts" study assesses
the industry's actions and finds that spending to promote
child-targeted cereals was $264 million in 2011, an increase of more
than 30 percent from 2008. The Rudd Center study follows a similar
report three years ago.
per Society for Nutrition Education
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